Community 7 days
Heartline Fan Week
Seven days of fan-made tributes: cover songs, fan art and dance clips, with a daily community-voted spotlight.
Community challenge
Featured blueprint
Aurora Season: twelve weeks to a live finale
How a music and creator platform could turn a quiet quarter into a season with a weekly heartbeat — told week by week, from the first teaser to the badge drop.
- 12
- weeks, one narrative
- 24
- creator episodes
- 1
- live finale night
The season, week by week
Weeks 1–2
Tease the sky
Animated aurora teasers, a countdown banner and creator announcement clips build curiosity before anything opens.
Weeks 3–5
Open the stage
Two creator shows per week with a recurring 'request line' segment. The first community challenge asks fans to remix the season sting.
Weeks 6–8
Midseason spotlight
A leaderboard of remix entries, scored by community votes and a creator panel. Top entries are played live on air.
Weeks 9–11
Road to the finale
Daily quests unlock finale-night cosmetics. Watch-party kits let fan clubs host their own viewing rooms.
Week 12
Finale & encore
A 90-minute live show with every featured creator, the remix winners on stage and a limited badge for everyone who attended.
Campaign library
Blueprints by format
Each blueprint is a tested format we adapt to your platform, audience and calendar. Filter by the kind of moment you want to create.
6 blueprints shown
Live events 1 night
Encore Night
A surprise second show announced only to people who stayed until the end of the first — built for loyalty, not reach.
Live event
Seasonal 10 weeks
Arcade Summer
A retro-themed summer season with weekly mini-tournaments scored on skill and pixel-art badge rewards.
Seasonal campaign
Creator shows 8 episodes
Future Stage Sessions
Creators host immersive sessions exploring new tech and formats, with audience polls deciding the next episode topic.
Creator series
Community 4 weeks
Controller Club Cup
A friendly bracket for casual players with handicaps for newcomers and a rookie-of-the-week award.
Community tournament
Creator shows 6 weeks
Boombox Break
Short-form creator challenges set to a rotating weekly beat, stitched into a live highlight show every Friday.
Creator challenge
What we plan against
Every blueprint ships with a KPI plan
Before launch, we agree targets with your team. These are the measures we most often plan around — the actual numbers are set per platform.
- 01
Return rate
Share of participants who come back for a second beat within seven days.
- 02
Session depth
Minutes watched or actions taken per visit during live moments.
- 03
Creator lift
Follower and engagement growth for creators featured in the programme.
- 04
Community health
Report rate, moderation response time and sentiment across the season.
A year of moments
The annual calendar we plan with
Anchor dates that audiences already care about, plus platform-specific moments like anniversaries and feature launches.
- JanNew-year resolution challenges
- FebLunar New Year shows & fan-club greetings
- MarSpring season kickoff
- AprCreator spotlight month
- MayCommunity appreciation week
- JunMidyear live finale
- JulSummer arcade & outdoor watch parties
- AugBack-to-school study-beat streams
- SepAutumn season kickoff
- OctCostume & creativity challenges
- NovPlatform anniversary show
- DecYear-end countdown & recap
Notes from the control room
What running live moments has taught us
Rehearse the boring parts. Nobody remembers a perfect opening, but everyone remembers three minutes of dead air.
A leaderboard is a promise. If the rules change mid-week, the community has to hear it from you first.
The recap is the start of the next season, not the end of this one. We write it for the people who'll plan what comes next.
Have a moment in mind?
Pick a blueprint or bring your own idea. We'll adapt the format to your platform and send back a first calendar.